Understanding all email journeys

This article provides a comprehensive overview of Aklamio’s automated email journeys for Referrers and Leads, explaining how specific triggers—from campaign sign-ups to reward confirmations—optimize user engagement and conversion across Referral and Cashback programs.

The effectiveness of the Aklamio emails is rooted in its optimized journies. Every email is tied to a specific "Trigger" that ensures the user receives relevant information exactly when it is needed. These journeys are categorized by their audience—Referrers, Leads (formerly Followers), or Payout recipients—and are optimized for both conversion and user satisfaction.

The Referral Program: Referrer and Lead Journeys

Referral programs rely on two distinct flows: the person sharing (Referrer) and the person being invited (Lead, formerly Follower).

Journey Category	Email Function / Title	Audience	Trigger Description
Referral - Referrer Journey	Campaign Welcome	Referrer	User signs up to campaign with email.
Referral - Referrer Journey	Recommendation Reminder	Referrer	7 days after no link has been clicked.
Referral - Referrer Journey	Link was followed	Referrer	Right after a Lead clicked.
Referral - Referrer Journey	Conversion Open	Referrer	Sent once system recognizes a conversion.
Referral - Referrer Journey	Conversion Open – No reward	Referrer	Sent if system sees a conversion but no reward for the Referrer.
Referral - Referrer Journey	Keep Sharing Link	Referrer	Follow-up 3 days after a successful conversion.
Referral - Referrer Journey	Conversion Open Patience Request (COPR)	Referrer	3 weeks after conversion was open.
Referral - Referrer Journey	Conversion Confirmed	Referrer	Instantly after confirmation.
Referral - Referrer Journey	Conversion Rejected	Referrer	Instantly after rejection.
Referral - Referrer Journey	Reward Update	Referrer	Instantly after update on reward.
Referral - Lead Journey	Campaign Welcome	Lead	User signs up to campaign with email.
Referral - Lead Journey	Shopping Reminder	Lead	30 min after Welcome email if no purchase.
Referral - Lead Journey	Conversion Open	Lead	Sent once system recognizes a conversion.
Referral - Lead Journey	Start Sharing too	Lead	3 days after a successful conversion.
Referral - Lead Journey	Conversion Open Patience Request (COPR)	Lead	3 weeks after conversion was open.
Referral - Lead Journey	Conversion Confirmed	Lead	Instantly after confirmation.
Referral - Lead Journey	Conversion Rejected	Lead	Instantly after rejection.
Referral - Lead Journey	Reward Update	Lead	Instantly after update on reward.

The Cashback Program: Lead Journey

Cashback programs feature only one main Lead Journey, which is used across many types of incentive campaigns.

Journey Category	Email Function / Title	Audience	Trigger Description
Cashback - Lead Journey	Campaign Welcome	Lead	User signs up to campaign with email.
Cashback - Lead Journey	Shopping Reminder	Lead	30 min after Welcome email if no purchase.
Cashback - Lead Journey	Conversion Open (Cashback)	Lead	Sent once system recognizes a conversion.
Cashback - Lead Journey	Conversion Open Patience Request (COPR)	Lead	3 weeks after conversion was open.
Cashback - Lead Journey	Conversion Confirmed	Lead	Instantly after confirmation.
Cashback - Lead Journey	Conversion Rejected	Lead	Instantly after rejection.
Cashback - Lead Journey	Reward Update	Lead	Instantly after update on ticket.

Other journeys: Claim by Link

The Claim by Link journey includes an email to engage users to claim their reward using the provided link. This tracking methodology is primarily used in Contract Buyout programs, where document upload by users is mandatory.

Journey Category	Email Function / Title	Audience	Trigger Description
Other journeys	Claim by Link	Lead	Right after follower registers with email.

Payout and Support Journeys

Beyond marketing, the platform handles critical operational communications related to payouts, support and account security.

Journey Category	Email Function / Title	Audience	Trigger Description
Payouts	Payout Request	All Users	As soon as payout is requested.
Payouts	Payout Transferred	All Users	As soon as payout is transferred.
Payouts	Payout Reverted	All Users	As soon as payout is reverted.
Payouts	Voucher Code	All Users	As soon as voucher code is available.
Payouts	Donation Transferred	All Users	As soon as donation is transferred.
Payouts	Tree planted	All Users	As soon as tree certificate is available.
Support & Account	Support Request Open	All Users	As soon as support request is created.
Support & Account	Reason for Support Request Rejection	All Users	As soon as support request is rejected.
Support & Account	Valid Support Request (conversion created)	All Users	As soon as support request is closed.
Support & Account	Password Reset	All Users	Instantly after request for password reset.
Support & Account	Delete Account	All Users	Sent as last step of account deletion.
Support & Account	OTP email	All Users	Instantly after sign in or transfer request.

Insights into email types

The Shopping Reminder for the Lead Journey is a high-value re-engagement tool, triggered precisely 30 minutes after the initial welcome if the purchase remains incomplete. This ensures that the momentum of the referral or cashback is not lost during the checkout process. Similarly, the Keep Sharing Link and Start Sharing too emails leverage the psychological "peak-end rule" by encouraging further action precisely three days after a successful reward event.